‘Tis the season to be jolly! I LOVE Christmas! I love the holiday cheer, the Christmas carols, the gifts, and of course, the shopping! My wallet? Not so much. Christmas is the time where companies come out with amazing deals and limited edition sets that we makeup lovers just. cannot. resist! Not long after that, you realise that you haven’t bought any Christmas gifts for your loved ones, but you’re already starting to go broke AF (here we go again lol). So today, I partnered up with Dealspotr to show you how you can save money while shopping (and even earn some!). This doesn’t just apply to the holidays, you can save money while shopping all year round!
Dealspotr is a platform for deals, coupons and cashbacks. More than 30,000 users add, edit and police deals to ensure all deals are accurate and working. In one short year, Dealspotr has saved shoppers over $15 million! You can earn points by various activities like posting deals, validating deals, completing your daily checklist, and referring new members. These points can then be redeemed as gift cards! If you sign up using my code, “BEAUTYNERDBYNIGHT”, you instantly get 10,000 points (worth $10) in your account. Read more
In the first year of this blog, I’ve always been too afraid to reach out to companies that I wanted to work with. My reason? They probably won’t work with me. Then one day, I thought to myself, worst case scenario, they say no. So what? But how do I start? I was in high school and the most professional email I’ve ever written was probably the one I learnt in 6th grade. Nevertheless, I reached out to a HUGE brand with something along the lines of “Hi, I would like to review your products”. It was much longer than that, but it didn’t tell the brand who I was, what my blog is about, my audience, nothing. I never heard back. Gmail probably thought it was spam. Fast forward two years, now I work with some of my favourite brands. In this post, I’ll show you how to pitch brands and what you need to include in your email to be on your way to a successful collaboration. I’ve also included a free email template which you can download from our new resources page!
Who do I Email?
One of the main questions I get when people ask how to pitch brands is, who do I email? Where do I find their email? When you go on to the brand website, find their “Contact Us” page and look for a PR/Marketing email. If you can’t find it, simply email their customer service/general inquiries or fill in a contact form. But if there is a PR email, be sure to use that.
Email Subject and Greetings
You want to be clear in your email subject so they know what to expect. Instead of putting in “Question” as the subject, put in “Blogger Inquiries: Interested to Feature xyz Brand”. Some PR companies work with multiple brands so you want to mention the name of the brand in your subject. As for the greeting, if the name of the contact person is given, use their name. If not, use a general greeting, like To the PR/Marketing Manager of xyz Brand.
Who Are You and Why Are You Emailing?
Write a short 1-2 sentence introduction of you and your brand. Include your name, your blog and and tell them the purpose of your email. My name is Jiawun Phng, I run a popular beauty blog in Malaysia, Beauty Nerd By Night (http://www.beautynerdbynight.com). I’m writing to you in hopes of securing a sponsored review/article/long term collaboration with Brand xyz in exchange with a blog post on my blog.
What is Your Blog About?
Here, explain a little more in detail of what your blog is about. Include your stats and demographic, and be completely honest! Use your stats found in Google Analytics, which is very different from the Blogger dashboard, but it is the most accurate. Tell them how many followers you have on your blog and throughout your social media, and how your readers engage with your content.
How Do You Plan to Feature Their Product?
There are so many ways you can feature their product – a review, makeup tutorial, articles, etc. I find that the best way to collaborate with brands is through an informational article that features their products. This way, your readers get to take something from the sponsored post while the brand gets exposure and they get an informational article of their product as well. A few examples of this is my “Why Every College Student Needs A Planner” post I did with Mossery, and also my “How to Deep Clean Brushes” post where I featured Practk Palmat. I usually pitch brands after I have a blog post idea so they know exactly what they’re going to get. If I were to pitch an aromatherapy beauty brand, I’d say I’m working on a “Spa Day at Home” post, and a little bit about the concept behind the blog post. For example, many people tend to spend a lot of money going to spas, facials, etc, and I want to show them they can get the same result right at home without spending a ton of money.
What Do You Need From Them?
Do you need their products? If so, what do you need? For my aromatherapy beauty brand example, I’m hoping to secure a range of xyz products to feature a complete at home spa routine in my post. If you’re looking for specific products, you could state them here too, but remember they don’t always have to comply. It’s all about what they’re currently promoting, etc.
End Your Email Right
Thank them for taking the time to read your proposal. Saying I hope we can further discuss this collaboration will help them to see that the collaboration is flexible, which leads to higher success rates for sponsored posts.
It’s good to include a media kit in your email too, but it’s not necessarily compulsory. If you’ve included all your honest data in the email, it’s okay to skip the media kit. But of course, if you don’t include the necessary stats in your email, you’d definitely have to include a media kit. I will be doing a separate post on how to create your own media kit some time in the near future.
Remember, a brand wants to promote their products. Let them know why you’re a good fit for their brand, and how you can help them gain more online exposure. Be confident, but not arrogant. 🙂 Also, remember to never bite off more than you can chew! Make sure you are able to deliver what you’ve promised. I hope this post has helped you learn how to pitch brands, and hopefully you will be able to work with your favourite brands soon!
Winter is upon us and ’tis the season to glow! Winter brings cold weather that comes with dry skin. Well, for you beauty nerds that have winter, that is! Here in Malaysia, it’s pretty much Summer 24/7, but dull, dry skin is still a big no-no. I love radiant skin that exudes a healthy glow so throw me any product that promises to give a glow and I’m all for it! Biconi recently launched their Biconi Glow Facial Serum and also the Radiant Skin Cleanser Bar, and that’s what I will be reviewing for you all today!
Biconi is a family-owned Asian skincare brand with a passion to create wellness-centered natural beauty products. Inspired by Mother Nature, their products use natural ingredients with the promise of being not only effective, but safe to use as well. In every skincare product, only 100% pure and natural ingredients go into making them.
The main ingredient used in many of Biconi products is the Biconi Noni Enzyme. This enzyme comes from the noni trees that are planted in their family farm right here in Malaysia! The noni trees are planted free of pesticides, and chemicals, and are left to thrive in their natural habitat. Noni is well known as a great antioxidant and its anti-aging effects on the skin.
Biconi Radiant Skin Cleanser Bar
This cleanser bar is rich in antioxidants with their blend of Noni Enzyme, Virgin Coconut Oil, and Plant Extracts. These work together to protect skin, unclog pores, and improve skin tone to achieve youthful, glowing skin. The Biconi Noni Enzyme targets age spots, wrinkles and pigmentation, and helps clear acne, psoriasis, eczema and dermatitis. The virgin coconut oil moisturises, softens, and soothes skin, all while reducing dark circles and age spots. This cleanser bar is completely free of parabens, sulphates, and alcohol, and is cruelty-free and vegan!
I’m not typically much of a fan of bar cleansers or soaps, just because I find them a little inconvenient to use and because they tend to dry out the skin. However, because of the amazing ingredients in this one, I didn’t find it to be drying on my face. After washing my face with this, my skin feels smooth and instantly looks brighter. After using it for almost three weeks now, my skin looks slightly brighter and feels smoother. However, I’m still not sure whether I would continue using it, just because I’m so lazy with using a bar cleanser. If you like bar cleansers, definitely check this one out.
Biconi Glow Facial Serum
This facial serum is a blend of rich, pure, cold-pressed oils from superfoods. These superfoods include, but are not limited to: avocado, argan, coconut, and borage. This glow serum works by being rich in antioxidants, vitamins and essential fatty acids to help you achieve a healthy glow on your skin. This serum is recommended for dry, sensitive or mature skin to help reduce inflammation and reduce the appearance of fine lines and wrinkles.
It’s definitely an oil texture, so you’ll feel it on your face. I apply this during the night time right before I go to bed. After trying this for a few days, I loved it! It made my skin feel very smooth and hydrated, while giving it a gorgeous, healthy glow. However, after a few more days, I noticed some tiny bumps on my skin. They were mostly concentrated on my T-zone area. I do have an oil slick of a face and if you do too, I would skip out on this. But, if you have dry skin, this will work wonders for you! My mum, who has dry and mature skin, absolutely loves this stuff! It kept her skin hydrated and smooth, while giving her skin a healthy glow.
If you have dry skin, I would highly recommend both the Biconi Radiant Skin Cleanser Bar and the Biconi Glow Facial Serum. If you have oily skin, I would recommend the skin cleanser bar. However, if you have combination skin, you can use the glow facial serum on the dry parts of your face and it does an amazing job at keeping dry, flaky skin at bay. Have you tried this Biconi Glow Facial Serum? What’s your favourite beauty serum or oil? Let me know in the comments!
Christmas is in less than a month – I’m so excited! The Christmas tree is up, Christmas carols are playing in the background everywhere, and snow is coming! Well, snow is coming, just not here. The day snow falls in Malaysia would pretty much be the apocalypse. Anyway, it’s almost December and December comes with full holiday cheer! I don’t know if it’s too soon to have Christmas decorations as photo backdrops, but that’s what you’re getting today! Anyway, as with November coming to an end, I thought I’d do a November Beauty Favourites post because I’ve actually found quite a few amazing things!
November’s Beauty Favourites are almost all makeup, apart from one hair product. I haven’t tried any new skincare that knocked my Christmas stockings off, so there aren’t any in this post. I would like to give a quick mention to this adorable Christmas tree that I found at Daiso though! Not only does it make a gorgeous deco piece on my desk, it also serves as an amazing backdrop, don’t you think? Anyway, on to the actual beauty favourites!
Getting the only non-makeup product out of the way first, this MoroccanOil Treatment has done wonders for my hair! After getting my hair bleached and coloured multiple times, my hair just isn’t the same anymore. It got frizzy, dry and super damaged! After using this for almost a month after washing my hair, my hair feels so smooth and dries down to a smoother finish. It also smells so good! Even though I’ve used it for a month now, you can see the product level barely went down. The pump controls it so that the amount pumped each time is just enough for the whole head. I only use this on my ends, and it doesn’t make my hair feel greasy or weigh it down.
I have combination skin that can get super oily on my T-zone, and I like a radiant finish when it comes to my base makeup. Unfortunately, oily skin + dewy finish = disaster in 30 minutes. Because of this, I’ve always mixed a glowy primer and a matte foundation to achieve a radiant look. After a ton of people suggested it, I picked up the NARS Sheer Glow Foundation in Deauville and the rest was history. The finish of this foundation is radiant, gorgeous and makes my skin look super healthy. Even though the finish is beautiful without powder, I still apply the Rimmel Stay Matte powder over top to mattify it a little bit. After the powder wears off throughout the day, I’m still left with glowy, smooth skin. I’m obsessed!
When the Benefit Rockateur Box O’ Powder Blush first came out, I was very sceptical because it was marketed as a “one shade for all” blush. I redeemed this for free (blog post coming soon on how!) and fell in love with it! It’s a light dusty rose shade with some shimmer and it makes my cheeks glow! It gives my skin a gorgeous natural flush and has amazing staying power. However, I’m still not sold on the fact that it’s a one shade for all blush. On my light-medium skin, it shows up just enough to look natural so I’m not sure how this would be on darker skin tones.
I had one of this Benefit Gimme Brow about two years ago. I remember loving it to bits and wearing it every single day. It was the perfect product for lazy girls – it was like it was made for me! It ran out in like a month though, and with that price tag, I never picked up a new one until a month and a half ago. With their new gorgeous packaging, I decided to give it a go and I remember why I loved it so much! It fills in my brows so easily and looks super natural. This works really well if you have eyebrow hairs that are shaped, but sparse, like mine.
When I first got this ColourPop Lippie Stix in Brink, I wasn’t a huge fan! It’s a warm dusty peachy pink matte shade and it’s definitely drying on the lips. Because it is so matte, it does tend to cling on to the chapped areas. However, it is such a pretty colour that I couldn’t possibly just pass it up. So I put on some lip balm underneath and then this on top.. and holy shiz! It’s so beautiful! I’ve been wearing this so much just because it pretty much goes with any makeup look. It’s my perfect nude lippie shade!
The Tartelette in Bloom Clay Eyeshadow Palette is so beautiful! It has a mixture of shimmer and matte shades with both warm and cool undertones. It smells like chocolate, too! This palette is so versatile and can be used for so many different makeup looks. I use this pretty much every time I do eyeshadow now. For a super natural look, I just dust a light brown matte in my crease. When I go out, I use the shimmery bronze all over my lids – gorgeous! To smoke it out for the night time, I just smoke it out with any one of the shades in the last column (mostly the lowest one!).
So those were my November Beauty Favourites! November was a good year for me, and I’ve found a ton of amazing beauty favourites. I can’t wait to try more new makeup in December (from Black Friday shopping, of course!) and hopefully find some beauty gems! Have you tried any of these products? What are your favourite beauty products that you’ve tried in November? Let me know in the comments! 🙂
Happy Hump Day, Beauty Nerds! You guys know I love myself a two-in-one product due to my nature of being a lazy girl, haha. Today we’re talking about the Catalina Geo Color Capsule Make Up Base, which is essentially a makeup base and esssence in one. Not only is it a makeup primer, it also corrects your skin tone. The Catalina Geo Color Capsule Make Up Base comes in 5 different colours, all with different benefits, but the one I’m reviewing today is the one in White!
The Catalina Geo Color Capsule Make Up Base in White is targeted towards brightening the skin tone. As you can see in the above picture, there are little white capsules (which look like styrofoam balls, right?!) suspended in the essence. The essence works as a skincare product while the white capsules give an instant brightness to the skin. Since it is an essence, it helps to hydrate the skin before makeup and give the skin a nice dewy glow.
Consistency & Smell
I use only one pump and that is enough for my entire face so this will last ages! When you pump the product out of the bottle, the white capsules are crushed into white pigment suspended in the essence. The consistency of this product is slightly thick and has a tacky finish. It isn’t very sticky, but you can definitely feel it on your skin. This also has a very strong powdery fragrance, which I typically like, but is way too strong. However, it doesn’t linger on your skin after it sets.
Does It Actually Work?
When I first got it, I was really excited to try it because I love bright, radiant skin. However, once I tried it on, as you can see in my swatch above, my skin went at least 3-4 shades lighter. It doesn’t brighten my skin tone, but it lightens it. In their defence though, it is a huge trend in Asian beauty to have fair, porcelain skin, so this might be what they’re going for. However, I’m not into the super fair skin trend because I’m quite tan and I don’t want my face to be 3-4 shades lighter than my body.
After putting on my foundation, my skin isn’t as light anymore, but it doesn’t look any different compared to if I don’t have the primer on. It doesn’t brighten my skin or make it dewy and radiant. However, I did notice that it does help my makeup stay on a little longer. Maybe the other versions of this primer, like the green colour correcting one would give much better results.
Overall, I think I would skip out on this because there are a ton of amazing primers out there. It’s a pretty cool concept, being a primer and an essence, but this just didn’t work out for me. Not only me, but a fellow BNT girl, Fräulein from Berries in the Snow, shares the same thought. Have you guys tried this, or any other capsule primers? Let me know in the comments!
Thanks for reading, xoxo
*Product was sent to me by BNTnews as part of their BNTGirls program. BNTgirls is a group of beauty bloggers that try and share their thoughts on Korean Beauty products. This does not influence my opinion and as always, my thoughts are 100% honest and my own. Check out my full disclosure here.