Hey there, loves! I’m always on the hunt for a great foundation that I can easily throw in my purse so I can apply it in the car because it always seems like I don’t have enough time in the morning to do my makeup (after 2 or 3 alarm snoozes :p).
About a month ago, I was contacted by Etude House regarding a new product that is launching soon and it is called the “Any Cushion”. I honestly didn’t know what to expect; I didn’t even know what an “Any Cushion” was until I picked it up at the Setia City Mall branch.
Turns out.. it’s one of the coolest and most innovative products ever! This is basically a foundation compact, but wait a minute.. it’s a liquid foundation compact!! …Right?! Now I can snooze my alarm 4 times and apply my foundation in the car (I’m not driving, obviously. Do not apply your makeup while you’re driving!).
The Any Cushion foundation also boasts to be a 6-in-1 product: brightening, wrinkle-reducing, sebum control, UV protection (has SPF50+/PA), color correction and moisturising.
More pictures + review after the jump!
Firstly, lets talk about the packaging. Etude House is known for their cute packaging that no girly girl can ever resist (guilty!). I have to say that I am not a huge fan of the external packaging. It looks a little tacky and too simple. BUT, once I opened the compact, I fell in love with the internal packaging. It’s beautiful! You open the compact and you find the “Air Puff” (more on that later) AND THEN you open the other cover to reveal the actual “cushion” (product).
The product packaging is also not too bulky so it’s easy to throw into your makeup bag for touch-ups. I like that it comes with its own puff (which works, by the way) so you don’t have to bring any brushes. Both makeup bag and travel friendly! 🙂
Now lets move on to the texture of the product. When I first opened it, the term “Any Cushion” literally didn’t mean anything to me. So when I saw the “cushion”, I thought it was powder and thought it was all cracked until I touched it to feel the texture.. and there was liquid.. I literally sat there, in the saloon (waiting for my mum), squealing and swatching it on my hand. I was so excited because I’ve never seen anything like it and the concept is just so. freaking. cool!
Basically it is literally like a “cushion” and you press your finger/brush/air puff into the pan and the LIQUID product comes out.
The two pictures above are my face before applying anything and you can definitely see that my skin is not perfect. It is a lot better than how it used to be when I had acne pretty much all over my face though. You can see that I have some blemishes and pimples on my forehead and left cheek (which is weird because I always get pimples on my left cheek and not my right). I also have some pigmentation beside my left eye.
It’s always super difficult to find a product that has it all- ease of application, great coverage, natural finish, lasts all day, great packaging, etc. Is this the product? Read on 🙂
The Air Puff is made from Polyurethane to effectively provide an even coverage on your face. This product is specially designed to not absorb so much product (so you’re not wasting much) and also provides a cooling feeling to the face.
I found the best way to apply this foundation is to use the Air Puff included. I’ve tried brushes and a makeup sponge but the brush doesn’t pick up enough product whereas the makeup sponge soaks up a lot of the product. Patting the product onto your face instead of swiping it on also works better to provide an even coverage.
The Air Puff will provide a light and even coverage across your face. The amount of product you pick up depends on how hard (and long) you press the air puff onto the pan.
The Air Puff that comes with the Any Cushion is great because it gives a very cooling feeling when used. Throughout the day when you need to touch up your face makeup, using this will not only help even out your face but also provide you with a cooling sensation on a hot, humid day.
In the two pictures above, you can see that I’ve applied the foundation to the left half of my face. It’s just slightly too light for me, but nothing a little bronzer can’t cure. This foundation provides a light to medium coverage (depending on how much you put on). I personally like to only apply 1 layer of ANY foundation that I use. You can see that it lightens my pigmentation, pimples and blemishes. It also makes my face look less yellow. This foundation has a dewy (not shimmery) finish to make your skin look radiant.
Now lets apply it to my entire face!
You can see that it covered up my pimple redness fairly well but I LOVE how it covered my pigmentation and acne scars on my left cheek. It also instantly brightened up my face and gave my face a radiant glow. This product covered the little veins I have on my eyes pretty well too (which, thanks to my crazy makeup of the day, you cannot see. I didn’t wear this makeup out by the way, I was just experimenting with colours).
When you run out of this product, you can just but a new refill instead of buying the whole product (which is a total waste of packaging). All you have to do to get the old refill out is pop it out from the bottom (like the Urban Decay eyeshadows). It pops out really easily and you can replace your refill with a new one.
The Ingredient List- which I’m kind of happy to see that it is formulated without Parabens because Parabens are so bad for you. I have a whole blog post on harmful chemicals to avoid, which you can read here.
This post is getting pretty lengthy, isn’t it? So lets summarise everything!
The Any Cushion will be available at all Etude House outlets in September. There will be only two shades available, Natural Beige W13 (the lighter one, and the one I’m reviewing today) and Honey Beige W24. This product will retail for RM109.90 for 15g of product.
WHAT I LIKE:
I love how compact it is that you can just throw in your bag and I also love how easy and convenient it is to use. I love that the Air Puff it comes with works really well with the Any Cushion product instead of them including some cheap, low-quality puff. This product also has a very fresh and really nice scent to it which some of you might not like but I really like it.. makes me smell good too :p! To me, this foundation feels pretty light weight on the face but again, like I said, I only applied one layer. I like the cooling feeling you get when you apply the product on your face with the Air Puff because it really helps cool you down during a hot day. The foundation itself is also a great, natural, everyday foundation. I like the light and even coverage and I also love how it instantly brightens my skin! The SPF50 also makes me feel protected from the dangerous UV rays of Mr Sun.
WHAT I DON’T LIKE:
I have combination skin and my face starts to look oily and shiny after 3-4 hours. The foundation also wears off gradually after 4 hours of wear. It feels light-weight on the skin, but if you touch it with your hands, you can feel that it is a little bit sticky and oily. Lastly… only two shades available???!
This is something that I would recommend, especially if you have dry to normal skin. It will give you a really nice radiant glow to your skin. If you have oily skin, it will start to look shiny after a few hours- unless you don’t mind touching up throughout the day which I don’t because it’s so easy to do! Just take out the puff and dab on your face, LOL. This is a great everyday foundation. This is definitely a great buy, especially if you’re someone that always has to rush out the door early in the morning and have no time to whip out a brush and apply your foundation. It is also great to have in your bag for touch ups throughout the day.
(4 out of 5)
Etude House Malaysia:
Thanks for reading, xoxo
Product was sent for review purposes. All opinions are honest and my own.