It seems like every single makeup company is trying to come up with their own version of Matte Liquid Lipsticks these days, but hey, I’m not complaining. The Etude House Color Lips-fit originally came out as part of their Spring 2014 collection with 7 colours, but they’ve added tons of new colours over the year. I picked up one of them in the shade #PK004 Pretty Fit Hotpink during their Buy 1 Get 1 Free sale.
#PK004 Pretty Fit Hotpink is a bright, medium hot pink shade, which is great for the summer time. Since it is a medium hot pink shade, it adds a fun pop of colour to the lips without going overboard. This shade is more of a purple-based hot pink and I think it’s a very universally flattering shade. This colour is something very different to me as I usually go for more neutral-pink shades, but I’m so glad I picked it up, and I think it made me fall in love with bright lip colours.
On to the formula of this, this is a liquid formula when you apply it but dries to a powdery-matte finish on the lips. The thing I like the most about this is probably how it feel on the lips. After this dries, it feels like you’re not wearing anything on the lips. It is really lightweight and very comfortable to wear. These feel more comfortable than the NYX Soft Matte Lip Creams (which is saying a lot, because I LOVE the SMLCs).
However, as you can see in the swatches above, they do accentuate the fine lines and cracks on my lips. They aren’t drying per se, but if you have dry lips, it is going to make the dryness look more noticeable. If you have dry lips like I do, I would definitely recommend a good lip scrub and some lip balm before applying this to get that beautiful, velvety, smooth finish.
The lasting power of this is pretty great! It does transfer a little bit when you eat and drink, but like most liquid lipsticks, it does stain your lips with the colour you’re wearing. When the product layer is gone with eating and drinking, it leaves a beautiful natural-looking stain on your lips. With this, I can get a good 5 hour wear out of it before having to touch up.
This currently retails for RM69 in Etude House outlets across Malaysia, and $11.70 on Etude House’s website, and $12 on Pretty And Cute.
Thanks for reading, xoxo