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Philips Kerashine Hair Tools | Launch & Demo by Bryan Teh

Philips Kerashine Hair Tools
Girls with frizzy, crazy, and damaged hair, rejoice! Philips has come out with the Kerashine Hair Tools range that consists of 3 tools – the Kerashine Dryer, the Kerashine Straightener, and the Kerashine Heated Styling Brush, that help you achieve your perfect hairstyle without damaging your hair, all while making your hair look sleek and shiny. We were invited to the launch of these products and also got the chance to watch professional hair stylist, Bryan Teh, demonstrate the use of these new products. Get ready for a super lengthy post, because there’s so much science behind these tools, and I LOVE SCIENCE (I guess a beauty nerd is not the only type of nerd I am..).
A research found that most girls avoid using heated tools to prevent hair damage. That is very true for me because I try to stay away from styling tools as much as I possibly can. Our hair is made of a protein structure called Keratin. Keratin has amazing protective properties toward temperature – it keeps our hair protected from both the sun and the colder winter months. If the keratin structure in your hair is damaged, this is when you get frizzy, damaged hair.
The idea behind the Philips Kerashine range is that the plates of the tools are all infused with Keratin so that when you use it on your hair, the keratin is distributed onto your hair. Since keratin is a natural heat protector, it will minimise the damage caused by the heat that’s in contact with your hair when you’re using these heated tools. This, doesn’t only give you your ideal hairstyle without damaging the keratin structure of your hair, but also repairs and adds keratin to your hair for healthier, shiny and sleek hair.
What’s more, these tools can help tame frizzy, wild hair because of the ionic care technology used to create them. The science behind this is that our hair is naturally positively charged. Sorry if this bores you (the Chemistry student in me can’t help it!) but I’m going to try to explain a little bit on the basics of charges. Something at a neutral state has the same number of both protons (positive ions) and electrons (negative ions) that attract and cancel out each other’s charges. Only electrons are mobile, and when attracted by protons from a nearby substance, they leave to join that substance (even I’m confusing myself lol). So basically where I’m going with this is that the electrons in our hair are easily attracted by surrounding protons (in the air, etc) and electrons are constantly being pulled out by protons in the air, or by the water when we wash our hair. Since only electrons are mobile, they leave the hair and the number of electrons decrease, causing there to be more protons than electrons. This causes our hair to be positively charged almost all the time. A positive ion (protons) will repel among themselves and so our hair strands will repel each other, thus causing frizz to the hair. The ionic care technology used to create these tools releases negative ions (electrons) for the protons to attract to balance out the charges on the hair, and helps the hair to settle together better, thus giving you healthy, silky and smooth locks.
Philips Kerashine Hair Tools
Philips Kerashine Hair Tools
Philips Kerashine Hair Tools
Bryan Teh of Chezz Technique Salon, demonstrated the use of these new tools. He showed us how to use the Philips Kerashine Heated Styling Brush to create different kinds of curls – relaxed, wavy curls, waves, and tight curls. He also gave us some tips and techniques on how to use the Heated Styling Brush. For loose waves, use a bigger section and leave the brush in for 15-20 seconds. For tight curls, take smaller sections and leave the brush in for longer. The heated styling brush can be used to create more volume on the crown on the head by brushing the brush through the hair vertically. Then he showed us how he uses the Philips Kerashine Straightener on his clients as well to give healthy, shiny hair. His tip to perfect, sleek, shiny, straight hair is to use a bigger section than you would with a curler, hold the hair section halfway through the length of the hair, and straighten 3 times continuously from the root of the hair to where your hand is and then straighten once through the ends, because the ends are weaker.
Lastly, we had a fun competition where, in groups of 6, we created a hairstyle by using these new tools. The competition was to let us try out the new tools and also to feel how easy it is to achieve gorgeous hairstyles.
Philips Kerashine Hair Tools
Philips Kerashine Hair Tools
Philips Kerashine Hair Tools
Philips Kerashine Hair Tools
This post is basically everything that the new Philips Kerashine Hair Tools claim to do – give healthy, smooth and shiny hair without damaging the structure of your hair. However, I will be doing an in-depth review of these tools once I’ve tried them on myself and share my thoughts on them.
The Philips Kerashine Hair range is available at the Philips Brand Store at Publika Shopping Gallery, major department and electrical stores and on www.blipmy.com
Philips Malaysia:
Thanks for reading, xoxo
Jiawun
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